Beliebteste Automarke bei Senioren: The latest figures on registered vehicles in Germany, released by the Kraftfahrt-Bundesamt (KBA) in Flensburg as of January 1, 2025, are more than just numbers; they offer a clear picture of people’s preferences, needs, and lifestyles. An analysis of this data by the renowned automobile magazine Auto Motor und Sport reveals particularly interesting insights into the types of cars preferred by different age groups. Most notably, Japanese cars dominate among drivers over 60, while the preferences of younger generations tell a different story.
Senior Citizens’ Top Choice: Why are Japanese Cars Leading?
When it comes to drivers aged 60 and above, the statistics are striking. Japanese automobile manufacturers are clearly at the forefront in this age group. Suzuki leads the pack. Approximately 50.6 percent of all Suzuki cars registered in Germany are owned by senior citizens. This means that roughly every second Suzuki car belongs to an older driver.
This popularity isn’t limited to just one model. The trend is evident across almost all models, from small hatchbacks like the Suzuki Swift to SUVs like the Vitara. The example of the Suzuki Splash is even more telling, with nearly 69 percent of these models registered to people over 60. This clearly indicates the type of car that older drivers find comfortable and reliable.
Other Japanese Brands are Also Popular
Suzuki isn’t alone. Other Japanese companies are also quite popular among senior citizens. Approximately 49 percent of Subaru cars are owned by this age group. Honda follows closely with around 47 percent, Mitsubishi with about 45 percent, and Toyota with approximately 44 percent. These figures demonstrate a deep-seated trust in Japanese technology and design among older drivers, a trust that has been built over many years. German and European Brands: A Middle Ground
Now, when we look at European, and especially German, car manufacturers, the picture is slightly different. In Europe, Dacia leads the way, with approximately 43.6 percent of its cars registered to senior citizens.
Citroën follows closely behind with 42.9 percent.
The first German company to appear on the list is Opel, with around 41.4 percent of its cars owned by people over 60. The Daimler group, comprising Mercedes-Benz and Smart, also has a similar figure of approximately 41.3 percent. Surprisingly, however, Germany’s largest car company, Volkswagen (VW), lags considerably behind. Only 34 percent of VW cars are registered to senior citizens.
Caution Needed When Interpreting the Data
However, these figures should not be taken as definitive conclusions. In Germany, it is common for young drivers to register their cars in their parents’ or grandparents’ names to keep insurance premiums low. This can artificially inflate the proportion of senior citizens owning certain brands. Nevertheless, the overall trend clearly shows a preference for Japanese cars among older drivers.
Why Do Older Drivers Choose Japanese Cars?
According to Auto Motor und Sport, there are several practical reasons for this. First and foremost is the simple technology and ease of use. Japanese cars often avoid overly complex digital systems and large, cumbersome touchscreens. Instead, they feature clear, large, and easy-to-read buttons and switches, which are more intuitive for older drivers.
Ergonomic design is another major factor. Cars like the Suzuki Splash or Honda Jazz have a higher seating position, making it easier to get in and out of the vehicle. The car size is also often compact, making it easier to see around on the road and simplifying parking.
The economic aspect is also not insignificant. Japanese cars are generally affordable, fuel-efficient, and considered more reliable, meaning fewer trips to the repair shop. These factors are particularly important for people on limited pensions or fixed budgets.
Young Drivers’ Preferences: A Different Picture
While older drivers prioritize comfort, simplicity, and reliability, the preferences of young drivers under 29 years old seem to be quite different. Leading the pack in this age group is Seat, with 10.2 percent of its cars owned by young drivers. This is followed by Audi (8.9 percent), BMW (7.7 percent), and VW (6.1 percent).
Interestingly, a sports car company like Porsche has the lowest representation among young drivers. Only 1.6 percent of its owners are under 29, likely due to its high price and maintenance costs.
Vehicle Numbers Continue to Rise in Germany
According to KBA data, as of January 1, 2025, there were over 61.1 million vehicles registered in Germany, a 0.7 percent increase compared to the previous year. Approximately 49.3 million of these were passenger cars (Pkw). Around 88 percent of these cars were privately owned, while the rest were used commercially.
Who Leads the Overall Market?
In terms of overall car market share, Volkswagen remains the leader with a 20.9 percent share. This is followed by Mercedes-Benz (9.6 percent), Opel (7.9 percent), BMW (7.0 percent), Ford (6.7 percent), and Audi (6.7 percent). While some brands saw an increase in market share, others experienced a decrease.
Conclusion: Preferences Change with Age Changing Preferences
Looking at all these figures together, it becomes clear that car preferences in Germany change with age. While older drivers tend to favor Japanese cars, prioritizing simplicity, reliability, and comfort, younger drivers place more importance on design, brand image, and driving experience. Overall, these statistics tell a story not only of the automobile market but also of changing lifestyles and priorities.
FAQs
Q. Which car brands are most popular among seniors in Germany?
A. Japanese brands like Suzuki, Subaru, Honda, Mitsubishi, and Toyota are most popular among drivers aged 60 and above.
Q. Why do older drivers prefer Japanese cars?
A. They prefer them for simple controls, reliability, easy entry and exit, low fuel consumption, and affordable maintenance.
Q. Which brand has the highest percentage of senior car owners?
A. Suzuki leads, with over 50% of its cars in Germany registered to people aged 60 and above.
